Looking a gift horse in the mouth: Suspicion of large gift expenditures undermines gift appreciation
Mutluoglu, Ashworth and Robitaille, Psychology and Marketing 41(6), 2024, 1333-1345. Four studies. Large visible gift expenditures made recipients suspicious of the giver's motives and undermined appreciation; experiential gifts, which take time and effort, drew less suspicion and were appreciated more. Prior research had found recipients indifferent to how much givers spent.
Mutluoglu, Ashworth and Robitaille, Psychology and Marketing 41(6), 2024, 1333-1345. Four studies. Large visible gift expenditures made recipients suspicious of the giver's motives and undermined appreciation; experiential gifts, which take time and effort, drew less suspicion and were appreciated more. Prior research had found recipients indifferent to how much givers spent.
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Mutluoglu, A., Ashworth, L., & Robitaille, N. (2024). Looking a gift horse in the mouth: Suspicion of large gift expenditures undermines gift appreciation. Psychology & Marketing, 41(6), 1333-1345. doi:10.1002/mar.21983 https://doi.org/10.1002/mar.21983