A meta-analysis of extremeness aversion
142 experimental observations; middle options chosen significantly more often; variation up to three times the average magnitude; price-quality tradeoffs, nondurable categories and binary-trinary comparisons reduce it, non-numeric attributes and utilitarian products increase it.
142 experimental observations; middle options chosen significantly more often; variation up to three times the average magnitude; price-quality tradeoffs, nondurable categories and binary-trinary comparisons reduce it, non-numeric attributes and utilitarian products increase it.
Written from the abstract read 2026-10-16.
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Neumann, N., Böckenholt, U., & Sinha, A. (2016). A meta-analysis of extremeness aversion. Journal of Consumer Psychology, 26(2), 193-212. doi:10.1016/j.jcps.2015.05.005.