Frontiers: How Effective Is Third-Party Consumer Profiling? Evidence from Field Studies
No abstract could be found for this paper, so this page does not summarise it.
No abstract could be found for this paper, so this page does not summarise it.
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Neumann, N., Tucker, C. E., & Whitfield, T. (2019). Frontiers: How Effective Is Third-Party Consumer Profiling? Evidence from Field Studies. Marketing Science, 38(6), 918-926. doi:10.1287/mksc.2019.1188