The Free Breakfast Effect: An Experimental Approach to the Zero Price Model in Tourism
Juan Luis Nicolau and Ricardo Sellers presented what they describe as the first evidence of the zero price effect in tourism, applying the zero price model to a two-component tourism product. In their experiments, when the cheaper option offered a free breakfast, demand for it increased and demand for the preferred, more expensive alternative decreased, showing the effect is not confined to single products but applies in multicomponent contexts.
Juan Luis Nicolau and Ricardo Sellers presented what they describe as the first evidence of the zero price effect in tourism, applying the zero price model to a two-component tourism product. In their experiments, when the cheaper option offered a free breakfast, demand for it increased and demand for the preferred, more expensive alternative decreased, showing the effect is not confined to single products but applies in multicomponent contexts.
Written from the abstract read 2026-10-21 via OpenAlex and Crossref.
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Nicolau, J. L., & Sellers, R. (2012). The Free Breakfast Effect: An Experimental Approach to the Zero Price Model in Tourism. Journal of Travel Research, 51(3), 243-249. doi:10.1177/0047287511418370