The Sustainability Imperative
Nielsen (2015). 'The Sustainability Imperative.' Nielsen, October 2015. [TRACE STOPPED HERE AND THE ARTICLE SAYS SO. The insights page returned an empty body on this pass, so nothing was read at source. NOT A STUDY and NOT PEER-REVIEWED: a consumer panel survey reported in a market-research publication.] WHY IT IS RECORDED AT ALL. The most-circulated claim in this field, that about two thirds of consumers will pay more for sustainable brands, is routinely attributed to this document. It reaches this vault only through secondary reports, SO NO FIGURE FROM IT IS PRINTED anywhere in article 144, and the article states in its own prose that the trace stopped. The point the article makes with it is the general one: these figures travel without their methods, which is the condition greenwashing needs.
Nielsen (2015). 'The Sustainability Imperative.' Nielsen, October 2015. [TRACE STOPPED HERE AND THE ARTICLE SAYS SO. The insights page returned an empty body on this pass, so nothing was read at source. NOT A STUDY and NOT PEER-REVIEWED: a consumer panel survey reported in a market-research publication.] WHY IT IS RECORDED AT ALL. The most-circulated claim in this field, that about two thirds of consumers will pay more for sustainable brands, is routinely attributed to this document. It reaches this vault only through secondary reports, SO NO FIGURE FROM IT IS PRINTED anywhere in article 144, and the article states in its own prose that the trace stopped. The point the article makes with it is the general one: these figures travel without their methods, which is the condition greenwashing needs.
Written from the tRACE STOPPED. The insights page returned an empty body, so the figure reaches this vault only through secondary reports and no figure from it is printed. Not a study.
What our sources record
Recorded when this source was checked, figures included, with page references and quotation marks removed.
Nielsen (2015). 'The Sustainability Imperative.' Nielsen, October 2015.