The halo effect: evidence for unconscious alteration of judgments
118 University of Michigan students; one Belgian instructor filmed warm and cold; liking means 5.48 against 3.18; subjects denied any influence and the cold-condition subjects reported the reverse direction.
118 University of Michigan students; one Belgian instructor filmed warm and cold; liking means 5.48 against 3.18; subjects denied any influence and the cold-condition subjects reported the reverse direction.
Written from the full text read 2026-10-16.
What our sources record
Recorded when this source was checked, figures included, with page references and quotation marks removed.
Nisbett, R. E., & Wilson, T. D. (1977). The halo effect: evidence for unconscious alteration of judgments. Journal of Personality and Social Psychology, 35(4), 250-256. doi:10.1037/0022-3514.35.4.250.