The IKEA effect: when labor leads to love
[NOT READ; no full text and no deposited abstract retrieved, 2026-10-19] Norton, M. I., Mochon, D., & Ariely, D. (2012). 'The IKEA effect: When labor leads to love.' Journal of Consumer Psychology, 22(3), 453-460. doi:10.1016/j.jcps.2011.08.002. Four studies in which participants assembled IKEA storage boxes, folded origami and built Lego, then valued their own output against output made by somebody else, valuing their own amateur work close to an expert's and expecting others to agree. The boundary the paper itself reports: the effect disappeared when creations were destroyed or left unfinished, so it is about completed labour. ENTITY-LAYER FLAG: Norton is first author here and second autho
[NOT READ; no full text and no deposited abstract retrieved, 2026-10-19] Norton, M. I., Mochon, D., & Ariely, D. (2012). 'The IKEA effect: When labor leads to love.' Journal of Consumer Psychology, 22(3), 453-460. doi:10.1016/j.jcps.2011.08.002. Four studies in which participants assembled IKEA storage boxes, folded origami and built Lego, then valued their own output against output made by somebody else, valuing their own amateur work close to an expert's and expecting others to agree. The boundary the paper itself reports: the effect disappeared when creations were destroyed or left unfinished, so it is about completed labour. ENTITY-LAYER FLAG: Norton is first author here and second autho
Written from the nOT READ; no full text and no deposited abstract retrieved, 2026-10-19.
What our sources record
Reproduced as it was written when this source was checked, figures and all.
Norton, M. I., Mochon, D., & Ariely, D. (2011). 'The IKEA effect: when labor leads to love.' Journal of Consumer Psychology, 22(3), 453-460.