The argumentative structure of some persuasive appeal variations
Daniel O'Keefe's paper in the ISSA Proceedings 2010 states that high self-monitors react more favourably to image-oriented advertisements and low self-monitors to product-quality advertisements, and cites Snyder and DeBono (1985) for the point. This site takes the direction of the 1985 finding from O'Keefe, not from the original paper.
Daniel O'Keefe's paper in the ISSA Proceedings 2010 states that high self-monitors react more favourably to image-oriented advertisements and low self-monitors to product-quality advertisements, and cites Snyder and DeBono (1985) for the point. This site takes the direction of the 1985 finding from O'Keefe, not from the original paper.
Written from the full text read 2026-10-22.
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ISSA Proceedings 2010, Rozenberg Quarterly. https://rozenbergquarterly.com/issa-proceedings-2010-the-argumentative-structure-of-some-persuasive-appeal-variations/