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Patrick and Hagtvedt, Journal of Consumer Research 39(2), 2012, 371-381. Four studies of a self-talk strategy: framing refusal of a temptation with the word don't rather than can't helped people resist temptation and pursue goals, whether the goal was internal or externally set. Psychological empowerment explained the effect in several studies. Evidence included actual choices, stated behavioural intentions and a longitudinal field intervention.
Patrick and Hagtvedt, Journal of Consumer Research 39(2), 2012, 371-381. Four studies of a self-talk strategy: framing refusal of a temptation with the word don't rather than can't helped people resist temptation and pursue goals, whether the goal was internal or externally set. Psychological empowerment explained the effect in several studies. Evidence included actual choices, stated behavioural intentions and a longitudinal field intervention.
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t: When empowered refusal motivates goal-directed behavior. Journal of Consumer Research, 39(2), 371-381. doi:10.1086/663212 https://doi.org/10.1086/663212