To have and to hold: The influence of haptic information on product judgments
Peck and Childers propose a framework in which the usefulness of touch information (texture, hardness, temperature, weight) varies by product, consumer and situation. Two experiments show that barriers to touch, such as a display case, reduce confidence and increase frustration, especially for consumers who want to touch. Written descriptions and visual images partly substitute for touch for some product types, and the findings extend to internet and other nonstore retailing. Journal of Marketing 67(2), 35-48, 2003.
Peck and Childers propose a framework in which the usefulness of touch information (texture, hardness, temperature, weight) varies by product, consumer and situation. Two experiments show that barriers to touch, such as a display case, reduce confidence and increase frustration, especially for consumers who want to touch. Written descriptions and visual images partly substitute for touch for some product types, and the findings extend to internet and other nonstore retailing. Journal of Marketing 67(2), 35-48, 2003.
Written from the abstract, OpenAlex, 2026-11-03; full text not read.
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Peck, J., & Childers, T. L. (2003). To have and to hold: The influence of haptic information on product judgments. Journal of Marketing, 67(2), 35-48. doi:10.1509/jmkg.67.2.35.18612 https://doi.org/10.1509/jmkg.67.2.35.18612