Does food safety information impact U.S. meat demand?
Piggott and Marsh build a theoretical model of how consumers respond to publicised food safety information about meat and test it on United States meat consumption data. Consumption shows committed baseline levels, seasonal patterns, time trends and same-period responses to food safety concerns, both within a meat's own category and across other meats. The average response is small, much smaller than the response to price. Responses during prominent food safety events are much larger but fade quickly, and no clear lagged effects are found.
Piggott and Marsh build a theoretical model of how consumers respond to publicised food safety information about meat and test it on United States meat consumption data. Consumption shows committed baseline levels, seasonal patterns, time trends and same-period responses to food safety concerns, both within a meat's own category and across other meats. The average response is small, much smaller than the response to price. Responses during prominent food safety events are much larger but fade quickly, and no clear lagged effects are found.
Written from the abstract, RePEc.
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Piggott, N. E., & Marsh, T. L. (2004). Does food safety information impact U.S. meat demand? American Journal of Agricultural Economics, 86(1), 154-174. doi:10.1111/j.1467-8276.2004.tb18463.x