The red and the black: mental accounting of savings and debt
Pain of paying, taxi meter example, coupling (credit cards weaken it, cash produces tight coupling), flat-rate preference; model fitted better for 60 per cent of subjects against 29 per cent for discounting.
Pain of paying, taxi meter example, coupling (credit cards weaken it, cash produces tight coupling), flat-rate preference; model fitted better for 60 per cent of subjects against 29 per cent for discounting.
Written from the abstract read 2026-10-12.
What our sources record
Reproduced as it was written when this source was checked, figures and all.
doi:10.1287/mksc.17.1.4. Abstract read: pain of paying, taxi meter example, coupling (credit cards weaken it, cash produces tight coupling), flat-rate preference; model fitted better for 60 per cent of subjects against 29 per cent for discounting.