Revisiting Individual Choices in Group Settings: The Long and Winding (Less Traveled) Road?
two empirical studies revisiting Ariely and Levav. The authors examine how group opinion and unanimity explain individual choice in a group setting, hypothesise that the relationship between individual choice and group opinion is non-monotonic and moderated by the degree of unanimity around an alternative, and conclude that choice patterns are curvilinear and that the previous findings accurately reflect only specific sections of the overall pattern. Stated scope: ordering food or beverages in a group. Author order confirmed at the Crossref item record: Quester first, Steyer second. This is the only published re-examination of the table-ordering finding this pass could locate, and it narrows
two empirical studies revisiting Ariely and Levav. The authors examine how group opinion and unanimity explain individual choice in a group setting, hypothesise that the relationship between individual choice and group opinion is non-monotonic and moderated by the degree of unanimity around an alternative, and conclude that choice patterns are curvilinear and that the previous findings accurately reflect only specific sections of the overall pattern. Stated scope: ordering food or beverages in a group. Author order confirmed at the Crossref item record: Quester first, Steyer second. This is the only published re-examination of the table-ordering finding this pass could locate, and it narrows
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Quester, P. G., & Steyer, A. (2010). Revisiting Individual Choices in Group Settings: The Long and Winding (Less Traveled) Road? Journal of Consumer Research, 36(6), 1050-1057. doi:10.1086/644750.