Monopoly money: the effect of payment coupling and form on spending behavior
Four studies; logo present versus absent; decomposition attenuates the credit card effect; scrip versus cash; gift certificates versus cash attenuated by salience manipulations.
Four studies; logo present versus absent; decomposition attenuates the credit card effect; scrip versus cash; gift certificates versus cash attenuated by salience manipulations.
Written from the abstract read 2026-10-12.
What our sources record
Reproduced as it was written when this source was checked, figures and all.
doi:10.1037/1076-898X.14.3.213. Abstract read: four studies; logo present versus absent; decomposition attenuates the credit card effect; scrip versus cash; gift certificates versus cash attenuated by salience manipulations.