The denomination effect
Raghubir and Srivastava, Journal of Consumer Research 36(4), 2009, 701-713. Three field studies: people less likely to spend a sum held as one large bill than as many smaller bills. Authors explain it by large denominations being less psychologically fungible. No other detail used.
Raghubir and Srivastava, Journal of Consumer Research 36(4), 2009, 701-713. Three field studies: people less likely to spend a sum held as one large bill than as many smaller bills. Authors explain it by large denominations being less psychologically fungible. No other detail used.
Written from the abstract (OpenAlex), 2026-11-10; Crossref bibliographic data.
What our sources record
Recorded when this source was checked, figures included, with page references and quotation marks removed.
Raghubir, P., & Srivastava, J. (2009). “The denomination effect.” Journal of Consumer Research, 36(4), 701-713. doi:10.1086/599222 https://doi.org/10.1086/599222