The Effect of Price, Brand Name, and Store Name on Buyers
Rao, A. R., & Monroe, K. B. (1989). 'The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review.' Journal of Marketing Research, 26(3), 351-357. doi:10.2307/3172907. the rival explanation, meta-analysed, and the numbers are specific enough to anchor a paragraph. 36 studies reporting 85 effects, of which 54 are price-perceived quality results, with eta squared as the effect size index throughout. Weighted mean eta squared for price on perceived quality = .12, weighted standard deviation .148, standard error .017, 95 per cent confidence limit plus or minus .033, which the authors call on Cohen's criteria 'moderately large and statistically
Rao, A. R., & Monroe, K. B. (1989). 'The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review.' Journal of Marketing Research, 26(3), 351-357. doi:10.2307/3172907. the rival explanation, meta-analysed, and the numbers are specific enough to anchor a paragraph. 36 studies reporting 85 effects, of which 54 are price-perceived quality results, with eta squared as the effect size index throughout. Weighted mean eta squared for price on perceived quality = .12, weighted standard deviation .148, standard error .017, 95 per cent confidence limit plus or minus .033, which the authors call on Cohen's criteria 'moderately large and statistically
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Perceptions of Product Quality: An Integrative Review.' Journal of Marketing Research, 26(3), 351-357. doi:10.2307/3172907.