Some insights in the historical prospective of hierarchy of effects model: A short review
Rehman, Javed, Nawaz, Ahmed and Hyder, Information Management and Business Review 6(6), 2014, 301-308. Short review of the historical background of the hierarchy of effects model across early development, modern development and digital phases; covers the AIDA steps and concludes the model remains applicable to print, social, mobile and online advertising.
Rehman, Javed, Nawaz, Ahmed and Hyder, Information Management and Business Review 6(6), 2014, 301-308. Short review of the historical background of the hierarchy of effects model across early development, modern development and digital phases; covers the AIDA steps and concludes the model remains applicable to print, social, mobile and online advertising.
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Rehman, F. U., Javed, F., Nawaz, T., Ahmed, I., & Hyder, S. (2014). Some insights in the historical prospective of hierarchy of effects model: A short review. Information Management and Business Review, 6(6), 301-308. doi:10.22610/imbr.v6i6.1128 https://doi.org/10.22610/imbr.v6i6.1128