The adaptive eater: perceived healthiness moderates the effect of the color red on consumption
Reutner (2015), The adaptive eater: perceived healthiness moderates the effect of the color red on consumption. Cited in 1 article on this site.
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Reutner, L., Genschow, O., & Wänke, M. (2015). 'The adaptive eater: perceived healthiness moderates the effect of the color red on consumption.' Food Quality and Preference, 44, 172-178.