Ask in person: You're less persuasive than you think over email
Roghanizad and Bohns, Journal of Experimental Social Psychology 69, 2017, 223-226. Two experiments in which student requesters asked strangers for a small favour, in person or by email. Experiment 1: 45 requesters each asked 10 strangers; requesters predicted about the same number of yeses in both settings; strangers agreed far more often in person than by email. Experiment 2: strangers asked in person reported more trust in the requester and more empathy, while requesters predicted no difference; the authors tie the gap in compliance to trust and empathy. Over email requesters overestimated compliance. Samples were university students and the requests small.
Roghanizad and Bohns, Journal of Experimental Social Psychology 69, 2017, 223-226. Two experiments in which student requesters asked strangers for a small favour, in person or by email. Experiment 1: 45 requesters each asked 10 strangers; requesters predicted about the same number of yeses in both settings; strangers agreed far more often in person than by email. Experiment 2: strangers asked in person reported more trust in the requester and more empathy, while requesters predicted no difference; the authors tie the gap in compliance to trust and empathy. Over email requesters overestimated compliance. Samples were university students and the requests small.
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Roghanizad, M. M., & Bohns, V. K. (2017). Ask in person: You're less persuasive than you think over email. Journal of Experimental Social Psychology, 69, 223-226. doi:10.1016/j.jesp.2016.10.002 https://doi.org/10.1016/j.jesp.2016.10.002