Calibrating 30 Years of Experimental Research: A Meta-Analysis of the Atmospheric Effects of Music, Scent, and Color
Roschk, H., Loureiro, S. M. C., & Breitsohl, J. (2017). 'Calibrating 30 Years of Experimental Research: A Meta-Analysis of the Atmospheric Effects of Music, Scent, and Color.' Journal of Retailing, 93(2), 228-240. doi:10.1016/j.jretai.2016.10.001. the predecessor meta-analysis, and it never isolates spending. 66 studies, 135 effects, N = 15,621, pooling music, scent and colour, with published work supplemented by unpublished work found via SSRN and Google Scholar, on four outcomes only: arousal, pleasure, satisfaction and behavioural intentions. Scent, present against absent, sample-size-weighted mean correlations adjusted for reliability: arousal r = .079 on 14 effects, N = 2,763; pleasure
Roschk, H., Loureiro, S. M. C., & Breitsohl, J. (2017). 'Calibrating 30 Years of Experimental Research: A Meta-Analysis of the Atmospheric Effects of Music, Scent, and Color.' Journal of Retailing, 93(2), 228-240. doi:10.1016/j.jretai.2016.10.001. the predecessor meta-analysis, and it never isolates spending. 66 studies, 135 effects, N = 15,621, pooling music, scent and colour, with published work supplemented by unpublished work found via SSRN and Google Scholar, on four outcomes only: arousal, pleasure, satisfaction and behavioural intentions. Scent, present against absent, sample-size-weighted mean correlations adjusted for reliability: arousal r = .079 on 14 effects, N = 2,763; pleasure
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doi:10.1016/j.jretai.2016.10.001. Accepted manuscript read: https://eprints.gla.ac.uk/214127/