Pleasant Ambient Scents: A Meta-Analysis of Customer Responses and Situational Contingencies
Roschk, H., & Hosseinpour, M. (2020). 'Pleasant Ambient Scents: A Meta-Analysis of Customer Responses and Situational Contingencies.' Journal of Marketing, 84(1), 125-145. doi:10.1177/0022242919881137. the spine of the article. 71 samples from 64 articles published between 1989 and May 2018, 15,447 respondents, 671 extracted effect sizes, against 34 samples and 57 effects in the predecessor meta-analysis. Table 3 reports the adjusted correlation for each customer response: recall .177 on 29 effects, shopping satisfaction .144 on 40, environmental quality .122, product evaluations .121, time elusiveness .111, purchase intentions .105, intention to recommend .098, mood activation .097, mood va
Roschk, H., & Hosseinpour, M. (2020). 'Pleasant Ambient Scents: A Meta-Analysis of Customer Responses and Situational Contingencies.' Journal of Marketing, 84(1), 125-145. doi:10.1177/0022242919881137. the spine of the article. 71 samples from 64 articles published between 1989 and May 2018, 15,447 respondents, 671 extracted effect sizes, against 34 samples and 57 effects in the predecessor meta-analysis. Table 3 reports the adjusted correlation for each customer response: recall .177 on 29 effects, shopping satisfaction .144 on 40, environmental quality .122, product evaluations .121, time elusiveness .111, purchase intentions .105, intention to recommend .098, mood activation .097, mood va
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Roschk, H., & Hosseinpour, M. (2020). Pleasant Ambient Scents: A Meta-Analysis of Customer Responses and Situational Contingencies. Journal of Marketing, 84(1), 125-145. doi:10.1177/0022242919881137.