The joys of waiting: how consumers do waiting together
QUALITATIVE, not experimental, and must be labelled as such. A netnography of ten weeks of a public Facebook group formed around the pre-launch of Teenage Engineering's Pocket Operator Modular synthesiser, from announcement to first deliveries. The authors distinguish anticipation (future-oriented projection) from savoring (present-focused enjoyment) and report that emotional engagement is cyclical rather than steadily fading, with peaks and lulls as members narrate delays, exchange reassurance and celebrate arrivals, which reframes waiting as a socio-temporal practice. USEFUL FOR ONE THING ONLY: it is the only source found describing a real commercial pre-launch wait
QUALITATIVE, not experimental, and must be labelled as such. A netnography of ten weeks of a public Facebook group formed around the pre-launch of Teenage Engineering's Pocket Operator Modular synthesiser, from announcement to first deliveries. The authors distinguish anticipation (future-oriented projection) from savoring (present-focused enjoyment) and report that emotional engagement is cyclical rather than steadily fading, with peaks and lulls as members narrate delays, exchange reassurance and celebrate arrivals, which reframes waiting as a socio-temporal practice. USEFUL FOR ONE THING ONLY: it is the only source found describing a real commercial pre-launch wait
Written from the abstract read 2026-10-18.
What our sources record
Recorded when this source was checked, figures included, with page references and quotation marks removed.
Ryan, G., Pamies, M.-del-M., & Valverde, M. (2025). The joys of waiting: how consumers do waiting together. Marketing Letters, 37(1). doi:10.1007/s11002-025-09798-y.