s own introduction, read at source, states:

What our sources record

Reproduced as it was written when this source was checked, figures and all.

Ambient scent has created various success stories: Hyatt Place enhanced its brand memorability, Novotel increased its breakfast sales, and Samsung found that customers underestimated shopping time by 26 per cent (Minskey, Fahey, and Fabrigas 2018; Scent Australia 2019).' SCENT AUSTRALIA IS A COMMERCIAL SCENT VENDOR, confirmed by fetching its own site; the cited page is dead and the Wayback snapshot could not be opened, so it is RECORDED AS NOT READ. 'Minskey, Fahey, and Fabrigas 2018' is a Harvard Business Review digital article of 11 April 2018, 'Inside the Invisible but Influential World of Scent Branding', and the surname is misspelled twice in the Journal of Marketing: the author is Laurence Minsky. ITS BODY IS PAYWALLED AND NOT READ; the summary, first paragraph, link targets and author bios were read. Its visible first paragraph supports its claims entirely by hyperlink, to Fast Company, an earlier HBR piece, The Independent, a Shopify retail blog and Inc., and not one link goes to a journal article. The author bios carry the relevant interest: 'Caroline Fabrigas is CEO of Scent Marketing Inc. ... her clients include Hyatt Place & Hyatt House Hotels.' THE META-ANALYSIS IS NOT ENDORSING THESE FIGURES and says so: it calls them success stories, notes that 'the success stories inevitably portray the positive side', and writes that industry reports such as Novotel's breakfast sales lie within its predictions 'whereas claims of an 80 per cent higher purchase intent (Nike) do not'. The eleven per cent sales figure could not be traced to any document at any depth. NOT VERIFIED. None of the Samsung, Hyatt Place or Novotel figures carries a sample, a method, a period or a test anywhere, and none is used in the article.