What moderates the too-much-choice effect?

Scheibehenne (2009) ยท Read the paper

three studies, 598 participants; only choice justification proved an effective moderator.

three studies, 598 participants; only choice justification proved an effective moderator.

Written from the abstract read 2026-10-14.

What our sources record

Reproduced as it was written when this source was checked, figures and all.

doi:10.1002/mar.20271. Abstract read, with the opening of the full text (first study's design): three studies, 598 participants; only choice justification proved an effective moderator.