The signal function of thematically (in)congruent ambient scents in a retail environment
[NOT READ directly; design, result and quotation taken from the paper that cites it, 2026-10-19] Schifferstein, H. N. J., & Blok, S. T. (2002). 'The signal function of thematically (in)congruent ambient scents in a retail environment.' Chemical Senses, 27(6), 539-549. doi:10.1093/chemse/27.6.539. the earliest null on congruence in a real shop, and it is a null in both directions. The paper proposes countervailing effects, in its own words as quoted by the replicators: 'if some products in a store are thematically congruent with the ambient smell in that store whereas others are not, sales of the congruent products may benefit from the smell, whereas sales of the incongruent products may be h
[NOT READ directly; design, result and quotation taken from the paper that cites it, 2026-10-19] Schifferstein, H. N. J., & Blok, S. T. (2002). 'The signal function of thematically (in)congruent ambient scents in a retail environment.' Chemical Senses, 27(6), 539-549. doi:10.1093/chemse/27.6.539. the earliest null on congruence in a real shop, and it is a null in both directions. The paper proposes countervailing effects, in its own words as quoted by the replicators: 'if some products in a store are thematically congruent with the ambient smell in that store whereas others are not, sales of the congruent products may benefit from the smell, whereas sales of the incongruent products may be h
Written from the nOT READ directly; design, result and quotation taken from the paper that cites it, 2026-10-19.
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SECONDARY REPORTS AND RELAYS USED IN THE ARTICLE. Schifferstein, H. N. J., & Blok, S. T. (2002), The signal function of thematically (in)congruent ambient scents in a retail environment, Chemical Senses, 27(6), 539-549, doi:10.1093/chemse/27.6.539.