Buying Behavior as a Function of Parametric Variation of Number of Choices

Shah (2007) · Psychological Science · Read the paper

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Shah, A. M., & Wolford, G. (2007). Buying Behavior as a Function of Parametric Variation of Number of Choices. Psychological Science, 18(5), 369-370. doi:10.1111/j.1467-9280.2007.01906.x