Extremeness aversion and choice set composition: exposure to multiple extreme options reduces extremeness aversion

Sharif (2026) · Journal of Consumer Research · Read the paper

six studies, total N = 9,377; more extreme choices when several extreme options are present, because extremes seem more typical of the category.

six studies, total N = 9,377; more extreme choices when several extreme options are present, because extremes seem more typical of the category.

Written from the abstract read 2026-10-16.

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Recorded when this source was checked, figures included, with page references and quotation marks removed.

Published online 25 November 2025. doi:10.1093/jcr/ucaf061.