Using extremeness aversion to fight obesity: policy implications of context dependent demand
152 Duke University students in the validation study; low menu 12, 16, 21, 32 oz against high menu 16, 21, 32, 44 oz; simulated average consumption 17.7 oz against 20.6 oz; average-size standard modelled as a policy.
152 Duke University students in the validation study; low menu 12, 16, 21, 32 oz against high menu 16, 21, 32, 44 oz; simulated average consumption 17.7 oz against 20.6 oz; average-size standard modelled as a policy.
Written from the full text read 2026-10-16.
What our sources record
Recorded when this source was checked, figures included, with page references and quotation marks removed.
Sharpe, K. M., Staelin, R., & Huber, J. (2008). Using extremeness aversion to fight obesity: policy implications of context dependent demand. Journal of Consumer Research, 35(3), 406-422. doi:10.1086/587631.