The use of product scarcity in marketing
Shi, Li and Chumnumpan, European Journal of Marketing 54(2), 2020, 380-418. Systematic review of 66 papers on product scarcity published in management journals between 1970 and 2017, with a conceptual framework and research gaps.
Shi, Li and Chumnumpan, European Journal of Marketing 54(2), 2020, 380-418. Systematic review of 66 papers on product scarcity published in management journals between 1970 and 2017, with a conceptual framework and research gaps.
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Shi, X., Li, F., & Chumnumpan, P. (2020). The use of product scarcity in marketing. European Journal of Marketing, 54(2), 380-418. doi:10.1108/ejm-04-2018-0285 https://doi.org/10.1108/ejm-04-2018-0285