Placebo effects of marketing actions: consumers may get what they pay for
Three experiments; consumers who paid a discounted price for an energy drink thought to increase mental acuity solved fewer puzzles than those who paid the regular price; expectancies mediate the effect, a process that appears not to be conscious.
Three experiments; consumers who paid a discounted price for an energy drink thought to increase mental acuity solved fewer puzzles than those who paid the regular price; expectancies mediate the effect, a process that appears not to be conscious.
Written from the abstract read 2026-10-12.
What our sources record
Reproduced as it was written when this source was checked, figures and all.
doi:10.1509/jmkr.2005.42.4.383. Abstract read: three experiments; consumers who paid a discounted price for an energy drink thought to increase mental acuity solved fewer puzzles than those who paid the regular price; expectancies mediate the effect, a process that appears not to be conscious.