The promise and peril of self-affirmation in de-escalation of commitment
Sivanathan, Molden, Galinsky and Ku, Organizational Behavior and Human Decision Processes 107(1), 2008, 1-14. Three experiments. Affirming self-worth through high self-esteem, a most important value, or an unrelated ability reduced reinvestment in a failing choice; affirming the ability the failed decision questioned increased commitment.
Sivanathan, Molden, Galinsky and Ku, Organizational Behavior and Human Decision Processes 107(1), 2008, 1-14. Three experiments. Affirming self-worth through high self-esteem, a most important value, or an unrelated ability reduced reinvestment in a failing choice; affirming the ability the failed decision questioned increased commitment.
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Sivanathan, N., Molden, D. C., Galinsky, A. D., & Ku, G. (2008). The promise and peril of self-affirmation in de-escalation of commitment. Organizational Behavior and Human Decision Processes, 107(1), 1-14. doi:10.1016/j.obhdp.2007.12.004 https://doi.org/10.1016/j.obhdp.2007.12.004