Appeals to image and claims about quality: Understanding the psychology of advertising

Snyder (1985) · Journal of Personality and Social Psychology · Read the paper

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Snyder, M., & DeBono, K. G. (1985). Appeals to image and claims about quality: Understanding the psychology of advertising. Journal of Personality and Social Psychology, 49(3), 586-597. doi:10.1037/0022-3514.49.3.586.