Effects of payment mechanism on spending behavior: The role of rehearsal and immediacy of payments
Soman argues that the payment mechanism affects how well past payments are remembered and how painfully they are felt. In two experiments, past payments reduced purchase intention most strongly when the mechanism required writing down the amount paid (rehearsal) and when wealth was depleted at once rather than later (immediacy). Journal of Consumer Research 27(4), 460-474, 2001; author Dilip Soman.
Soman argues that the payment mechanism affects how well past payments are remembered and how painfully they are felt. In two experiments, past payments reduced purchase intention most strongly when the mechanism required writing down the amount paid (rehearsal) and when wealth was depleted at once rather than later (immediacy). Journal of Consumer Research 27(4), 460-474, 2001; author Dilip Soman.
Written from the abstract, OpenAlex, 2026-11-03; full text not read.
What our sources record
Recorded when this source was checked, figures included, with page references and quotation marks removed.
Soman, D. (2001). Effects of payment mechanism on spending behavior: The role of rehearsal and immediacy of payments. Journal of Consumer Research, 27(4), 460-474. doi:10.1086/319621 https://doi.org/10.1086/319621