The negative handmade effect: How and why control deprivation thwarts desire for handmade products
Song, He and Jiang, Psychology & Marketing 40(7), 2023, 1431-1445. Four studies: buyers whose personal control was not threatened showed a positive handmade effect; buyers whose control was threatened held less favourable attitudes to handmade products, because handmade products carry lower psychological ownership and cannot help restore control; customisation reduced the negative effect. No sample sizes stated.
Song, He and Jiang, Psychology & Marketing 40(7), 2023, 1431-1445. Four studies: buyers whose personal control was not threatened showed a positive handmade effect; buyers whose control was threatened held less favourable attitudes to handmade products, because handmade products carry lower psychological ownership and cannot help restore control; customisation reduced the negative effect. No sample sizes stated.
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Song, J., He, D., & Jiang, Y. (2023). The negative handmade effect: How and why control deprivation thwarts desire for handmade products. Psychology & Marketing, 40(7), 1431-1445. doi:10.1002/mar.21812 https://doi.org/10.1002/mar.21812