Gender-congruent ambient scent influences on approach and avoidance behaviors in a retail store
[NOT READ; located as a bibliographic record only, 2026-10-19] Spangenberg, E. R., Sprott, D. E., Grohmann, B., & Tracy, D. L. (2006). 'Gender-congruent ambient scent influences on approach and avoidance behaviors in a retail store.' Journal of Business Research, 59(12), 1281-1287. doi:10.1016/j.jbusres.2006.08.006. the famous real-store congruence result, and this file reaches its numbers only second hand. The design put vanilla, pretested as the most feminine scent, and rose maroc, pretested as the most masculine, into the respective women's and men's sections of a clothing store, intercepting actual shoppers inside the stores or as they exited. As relayed inside a peer-reviewed paper, de
[NOT READ; located as a bibliographic record only, 2026-10-19] Spangenberg, E. R., Sprott, D. E., Grohmann, B., & Tracy, D. L. (2006). 'Gender-congruent ambient scent influences on approach and avoidance behaviors in a retail store.' Journal of Business Research, 59(12), 1281-1287. doi:10.1016/j.jbusres.2006.08.006. the famous real-store congruence result, and this file reaches its numbers only second hand. The design put vanilla, pretested as the most feminine scent, and rose maroc, pretested as the most masculine, into the respective women's and men's sections of a clothing store, intercepting actual shoppers inside the stores or as they exited. As relayed inside a peer-reviewed paper, de
Written from the nOT READ; located as a bibliographic record only, 2026-10-19.
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Spangenberg, E. R., Sprott, D. E., Grohmann, B., & Tracy, D. L. (2006). Gender-congruent ambient scent influences on approach and avoidance behaviors in a retail store. Journal of Business Research, 59(12), 1281-1287. doi:10.1016/j.jbusres.2006.08.006.