Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors?
Spangenberg, E. R., Crowley, A. E., & Henderson, P. W. (1996). 'Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors?' Journal of Marketing, 60(2), 67-80. doi:10.2307/1251931. the founding study, and it is a laboratory with no sales measure. 308 undergraduates from business classes at a large northwest university, randomly assigned across thirteen conditions over a 20-week period with conditions counterbalanced across days of the week; ten dropped for mentioning scent, final sample 298, 46 per cent female. A simulated store of 16 by 20 feet built in a consumer behaviour laboratory on a one-stop-shopping theme, deliberately stocked with unscented goods, and four
Spangenberg, E. R., Crowley, A. E., & Henderson, P. W. (1996). 'Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors?' Journal of Marketing, 60(2), 67-80. doi:10.2307/1251931. the founding study, and it is a laboratory with no sales measure. 308 undergraduates from business classes at a large northwest university, randomly assigned across thirteen conditions over a 20-week period with conditions counterbalanced across days of the week; ten dropped for mentioning scent, final sample 298, 46 per cent female. A simulated store of 16 by 20 feet built in a consumer behaviour laboratory on a one-stop-shopping theme, deliberately stocked with unscented goods, and four
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Spangenberg, E. R., Crowley, A. E., & Henderson, P. W. (1996). Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors? Journal of Marketing, 60(2), 67-80. doi:10.2307/1251931.