Color preferences change after experience with liked/disliked colored objects
Strauss, Schloss and Palmer, Psychonomic Bulletin & Review 20(5), 2013, 935-943. Participants rated colours, saw photographs of liked red and disliked green objects (or reverse), rated colours again. Shift towards colours of liked objects when objects were rated; no shift when only viewed; shift reappeared when objects were imagined; gone after 24 hours.
Strauss, Schloss and Palmer, Psychonomic Bulletin & Review 20(5), 2013, 935-943. Participants rated colours, saw photographs of liked red and disliked green objects (or reverse), rated colours again. Shift towards colours of liked objects when objects were rated; no shift when only viewed; shift reappeared when objects were imagined; gone after 24 hours.
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Strauss, E. D., Schloss, K. B., & Palmer, S. E. (2013). Color preferences change after experience with liked/disliked colored objects. Psychonomic Bulletin & Review, 20(5), 935-943. doi:10.3758/s13423-013-0423-2 https://doi.org/10.3758/s13423-013-0423-2