A study for the validity of multi-attribute attitude models
Sugimoto tests the construct and predictive validity of three linear-compensatory multi-attribute attitude models. In the first experiment about three quarters of subjects in a Fishbein-model task satisfied the multiplication assumption; in the second, predictive power dropped when the importance component was removed. 1982, The Japanese Journal of Experimental Social Psychology; author Tetsuo Sugimoto.
Sugimoto tests the construct and predictive validity of three linear-compensatory multi-attribute attitude models. In the first experiment about three quarters of subjects in a Fishbein-model task satisfied the multiplication assumption; in the second, predictive power dropped when the importance component was removed. 1982, The Japanese Journal of Experimental Social Psychology; author Tetsuo Sugimoto.
Written from the abstract, OpenAlex, 2026-11-03; full text not read.
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The Japanese Journal of Experimental Social Psychology. doi:10.2130/jjesp.22.37 https://doi.org/10.2130/jjesp.22.37