Celebratory consumerism on China’s Singles’ Day: From grass-roots holiday to commercial festival
Sun and Creech, Global Media and Communication 15(2), 2019, 233-248. Analysis of news coverage and social media posts about Singles' Day. The day began as a celebration of being single among young people in China; since 2009 an e-commerce company has built it into the largest online shopping day in the world. It moved toward consumerism over time with demographic change, yet its meaning rests on an early cultural logic that celebrated togetherness through consumption.
Sun and Creech, Global Media and Communication 15(2), 2019, 233-248. Analysis of news coverage and social media posts about Singles' Day. The day began as a celebration of being single among young people in China; since 2009 an e-commerce company has built it into the largest online shopping day in the world. It moved toward consumerism over time with demographic change, yet its meaning rests on an early cultural logic that celebrated togetherness through consumption.
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Sun, W., & Creech, B. (2019). Celebratory consumerism on China’s Singles’ Day: From grass-roots holiday to commercial festival. Global Media and Communication, 15(2), 233-248. doi:10.1177/1742766519848453 https://doi.org/10.1177/1742766519848453