Black Friday and Cyber Monday: Understanding consumer intentions on two major shopping days
Swilley and Goldsmith, Journal of Retailing and Consumer Services 20(1), 2013, 43-50. Survey of 225 US consumers on whether they would shop in stores or online on Black Friday and on Cyber Monday. Respondents enjoyed the in-person experience of Black Friday and were more likely to shop on Cyber Monday because it was more convenient.
Swilley and Goldsmith, Journal of Retailing and Consumer Services 20(1), 2013, 43-50. Survey of 225 US consumers on whether they would shop in stores or online on Black Friday and on Cyber Monday. Respondents enjoyed the in-person experience of Black Friday and were more likely to shop on Cyber Monday because it was more convenient.
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Swilley, E., & Goldsmith, R. E. (2013). Black Friday and Cyber Monday: Understanding consumer intentions on two major shopping days. Journal of Retailing and Consumer Services, 20(1), 43-50. doi:10.1016/j.jretconser.2012.10.003 https://doi.org/10.1016/j.jretconser.2012.10.003