The relationship between color-object associations and color preference: Further investigation of ecological valence theory
Taylor and Franklin, Psychonomic Bulletin & Review 19(2), 2012, 190-197. Weighted affective valence estimate predicted preference more strongly for males (74 per cent shared variance) than females (45 per cent); colours tied to few objects liked, many objects disliked; limits of the theory in current form while supporting a link.
Taylor and Franklin, Psychonomic Bulletin & Review 19(2), 2012, 190-197. Weighted affective valence estimate predicted preference more strongly for males (74 per cent shared variance) than females (45 per cent); colours tied to few objects liked, many objects disliked; limits of the theory in current form while supporting a link.
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Taylor, C., & Franklin, A. (2012). The relationship between color-object associations and color preference: Further investigation of ecological valence theory. Psychonomic Bulletin & Review, 19(2), 190-197. doi:10.3758/s13423-012-0222-1 https://doi.org/10.3758/s13423-012-0222-1