The effect of ambient scent on consumers
Teller, C., & Dennis, C. (2012). 'The effect of ambient scent on consumers' perception, emotions and behaviour: A critical review.' Journal of Marketing Management, 28(1-2), 14-36. doi:10.1080/0267257X.2011.560719. the best-designed field experiment in this literature and the one that nulls everything. A real regional shopping mall in a central European city, 30,000 square metres, 40 tenants, 680 parking spaces, 500 employees, over two consecutive weeks in June, week one unscented and week two scented by a professional scent-marketing agency with a blend of orange, grapefruit, bergamot, cinnamon, cardamom, ginger and pimento. 136 usable control questionnaires and 176 experimental, 312 in all
Teller, C., & Dennis, C. (2012). 'The effect of ambient scent on consumers' perception, emotions and behaviour: A critical review.' Journal of Marketing Management, 28(1-2), 14-36. doi:10.1080/0267257X.2011.560719. the best-designed field experiment in this literature and the one that nulls everything. A real regional shopping mall in a central European city, 30,000 square metres, 40 tenants, 680 parking spaces, 500 employees, over two consecutive weeks in June, week one unscented and week two scented by a professional scent-marketing agency with a blend of orange, grapefruit, bergamot, cinnamon, cardamom, ginger and pimento. 136 usable control questionnaires and 176 experimental, 312 in all
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perception, emotions and behaviour: A critical review.' Journal of Marketing Management, 28(1-2), 14-36. doi:10.1080/0267257X.2011.560719.