Narrative transportation: A systematic literature review and future research agenda
Thomas, V. L., & Grigsby, J. L. (2024). 'Narrative transportation: A systematic literature review and future research agenda.' Psychology & Marketing, 41(8), 1805-1819. doi:10.1002/mar.22011. Open access, CC BY-NC-ND. Two authors, Thomas first at Old Dominion University's Strome College of Business, Grigsby last at Missouri State University. The repository cover page spells the second author 'Jaime' and the published byline 'Jamie'; the cite-this block gives 'Thomas, V. L., & Grigsby, J. L.' Received 14 December 2023, accepted 11 April 2024. 95 peer-reviewed articles, selected under the SPAR-4-SLR protocol of Paul et al. 2021 in three stages, assembling, arranging and assessing. FOUR THINGS
Thomas, V. L., & Grigsby, J. L. (2024). 'Narrative transportation: A systematic literature review and future research agenda.' Psychology & Marketing, 41(8), 1805-1819. doi:10.1002/mar.22011. Open access, CC BY-NC-ND. Two authors, Thomas first at Old Dominion University's Strome College of Business, Grigsby last at Missouri State University. The repository cover page spells the second author 'Jaime' and the published byline 'Jamie'; the cite-this block gives 'Thomas, V. L., & Grigsby, J. L.' Received 14 December 2023, accepted 11 April 2024. 95 peer-reviewed articles, selected under the SPAR-4-SLR protocol of Paul et al. 2021 in three stages, assembling, arranging and assessing. FOUR THINGS
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Thomas, V. L., & Grigsby, J. L. (2024). Narrative transportation: A systematic literature review and future research agenda. Psychology & Marketing, 41(8), 1805-1819. doi:10.1002/mar.22011.