The ties that bind: Measuring the strength of consumers' emotional attachments to brands
Thomson, MacInnis and Park, Journal of Consumer Psychology 15(1), 2005. Five studies. Studies 1 and 2 developed a scale of the strength of consumers' emotional attachments to brands; Study 3 tested internal consistency and dimensional structure; Study 4 tested convergent validity against four behavioural indicators of attachment; Study 5 showed discriminant validity from satisfaction, involvement and brand attitudes, and predictive validity, with attachment positively associated with brand commitment and investment. Limitations and boundary conditions are discussed.
Thomson, MacInnis and Park, Journal of Consumer Psychology 15(1), 2005. Five studies. Studies 1 and 2 developed a scale of the strength of consumers' emotional attachments to brands; Study 3 tested internal consistency and dimensional structure; Study 4 tested convergent validity against four behavioural indicators of attachment; Study 5 showed discriminant validity from satisfaction, involvement and brand attitudes, and predictive validity, with attachment positively associated with brand commitment and investment. Limitations and boundary conditions are discussed.
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Thomson, M., MacInnis, D. J., & Park, C. W. (2005). The ties that bind: Measuring the strength of consumers' emotional attachments to brands. Journal of Consumer Psychology, 15(1), 77-91. doi:10.1207/s15327663jcp1501_10 https://doi.org/10.1207/s15327663jcp1501_10