Intrinsic vs
Toubia and Stephen, Marketing Science 32(3), 2013, 368-392. Why do people who earn nothing from it post content on a microblogging service. A field experiment added followers to some accounts and compared their posting with a control group; a dynamic discrete choice model then estimated each user's utility. Results fit both intrinsic and image-related motives, with image-related utility larger for most users.
Toubia and Stephen, Marketing Science 32(3), 2013, 368-392. Why do people who earn nothing from it post content on a microblogging service. A field experiment added followers to some accounts and compared their posting with a control group; a dynamic discrete choice model then estimated each user's utility. Results fit both intrinsic and image-related motives, with image-related utility larger for most users.
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image-related utility in social media: Why do people contribute content to Twitter? Marketing Science, 32(3), 368-392. doi:10.1287/mksc.2013.0773 https://doi.org/10.1287/mksc.2013.0773