How does popularity information affect choices? A field experiment
Tucker and Zhang, Management Science 57(5), 2011, 828-842. Field experiment on a website listing wedding service vendors. Hypothesis that popularity information benefits narrow-appeal products disproportionately because the same popularity implies higher quality than for broad-appeal products. Narrow-appeal vendors received more visits than equally popular broad-appeal vendors after popularity information was introduced.
Tucker and Zhang, Management Science 57(5), 2011, 828-842. Field experiment on a website listing wedding service vendors. Hypothesis that popularity information benefits narrow-appeal products disproportionately because the same popularity implies higher quality than for broad-appeal products. Narrow-appeal vendors received more visits than equally popular broad-appeal vendors after popularity information was introduced.
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Tucker, C., & Zhang, J. (2011). How does popularity information affect choices? A field experiment. Management Science, 57(5), 828-842. doi:10.1287/mnsc.1110.1312 https://doi.org/10.1287/mnsc.1110.1312