Association between indulgent descriptions and vegetable consumption: Twisted carrots and dynamite beets
Turnwald, Boles and Crum report an observational study of how labelling vegetables with indulgent descriptions, such as twisted carrots and dynamite beets, is associated with vegetable consumption compared with basic or health-focused labels.
Turnwald, Boles and Crum report an observational study of how labelling vegetables with indulgent descriptions, such as twisted carrots and dynamite beets, is associated with vegetable consumption compared with basic or health-focused labels.
Written from the abstract as shown on the OpenAlex record, read 2026-11-04.
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Turnwald, B. P., Boles, D. Z., & Crum, A. J. (2017). Association between indulgent descriptions and vegetable consumption: Twisted carrots and dynamite beets. JAMA Internal Medicine, 177(8), 1216. doi:10.1001/jamainternmed.2017.1637