(Un)informed Consent
Utz first author. Three field experiments on a live German website with more than 80,000 unique users varied the position of a consent notice, the type of choice and the framing. Users were more likely to interact with a notice in the lower, and lower-left, part of the screen, and a binary choice produced more acceptance of tracking than mechanisms requiring permission per category or per company. Small implementation decisions, the authors conclude, matter substantially.
Utz first author. Three field experiments on a live German website with more than 80,000 unique users varied the position of a consent notice, the type of choice and the framing. Users were more likely to interact with a notice in the lower, and lower-left, part of the screen, and a binary choice produced more acceptance of tracking than mechanisms requiring permission per category or per company. Small implementation decisions, the authors conclude, matter substantially.
Written from the abstract read 2026-10-18.
What our sources record
Recorded when this source was checked, figures included, with page references and quotation marks removed.
Proceedings of the 2019 ACM SIGSAC Conference on Computer and Communications Security, 973-990. doi:10.1145/3319535.3354212.