Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effect
[abstract only; full text not retrieved, 2026-10-19] van Laer, T., Feiereisen, S., & Visconti, L. M. (2019). 'Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effect.' Journal of Business Research, 96, 135-146. doi:10.1016/j.jbusres.2018.10.053. 64 articles featuring 138 narrative transportation effect sizes. Three digitally relevant moderators: the narrative transportation effect is stronger when the story falls in a commercial rather than a non-commercial domain, is user-generated rather than professionally generated, and is received by one story-receiver at a time. CORRECTION THE ARTICLE MUST CARRY: the figure '64 articles, 138 effect
[abstract only; full text not retrieved, 2026-10-19] van Laer, T., Feiereisen, S., & Visconti, L. M. (2019). 'Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effect.' Journal of Business Research, 96, 135-146. doi:10.1016/j.jbusres.2018.10.053. 64 articles featuring 138 narrative transportation effect sizes. Three digitally relevant moderators: the narrative transportation effect is stronger when the story falls in a commercial rather than a non-commercial domain, is user-generated rather than professionally generated, and is received by one story-receiver at a time. CORRECTION THE ARTICLE MUST CARRY: the figure '64 articles, 138 effect
Written from the abstract only; full text not retrieved, 2026-10-19.
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van Laer, T., Feiereisen, S., & Visconti, L. M. (2019). Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effect. Journal of Business Research, 96, 135-146. doi:10.1016/j.jbusres.2018.10.053.