The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers
van Laer, T., de Ruyter, K., Visconti, L. M., & Wetzels, M. (2014). 'The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation.' Journal of Consumer Research, 40(5), 797-817. doi:10.1086/673383. 76 published and unpublished papers and 132 effect sizes of narrative transportation, drawn from the thirteen years following Green and Brock's 2000 quantitative operationalisation, with literature searched in Dutch, English, French, German and Italian, from an initial pool of 270 published and nine unpublished papers. Inclusion required narrative transportation measured by the Transportation (Green and Brock 2000), Being Hoo
van Laer, T., de Ruyter, K., Visconti, L. M., & Wetzels, M. (2014). 'The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation.' Journal of Consumer Research, 40(5), 797-817. doi:10.1086/673383. 76 published and unpublished papers and 132 effect sizes of narrative transportation, drawn from the thirteen years following Green and Brock's 2000 quantitative operationalisation, with literature searched in Dutch, English, French, German and Italian, from an initial pool of 270 published and nine unpublished papers. Inclusion required narrative transportation measured by the Transportation (Green and Brock 2000), Being Hoo
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Narrative Transportation.' Journal of Consumer Research, 40(5), 797-817. doi:10.1086/673383.